The Tanning of America

And Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce. The Tanning of America provides that very translation guide.

The Tanning of America

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture. "He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z "It's amazing to see the direct impact that black music, videos and the internet have had on culture. I've seen so many people race to the top of pop stardom using the everyday mannerisms of the hood in a pop setting. It's time to embrace this phenomenon because it ain't going nowhere!" -Kanye West When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers (Beyoncé for Tommy Hilfiger's True Star fragrance, and Justin Timberlake for "lovin' it" at McDonald's), Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. And Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce. The Tanning of America provides that very translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures of multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream. He shows how he bridges the worlds of pop culture, brand consulting, and marketing in his turnkey campaigns offers keen insight into other successful campaigns-including the election of Barack Obama-to illustrate the power of the tan generation, and how to connect with it while staying true to your core brand.

More Books:

The Tanning of America
Language: en
Pages: 304
Authors: Steve Stoute
Categories: Business & Economics
Type: BOOK - Published: 2011-09-08 - Publisher: Penguin

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture. "He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z "It's amazing to
Are You Entertained?
Language: en
Pages: 335
Authors: Simone C. Drake, Dwan K. Henderson
Categories: Social Science
Type: BOOK - Published: 2020-02-28 - Publisher: Duke University Press

The advent of the internet and the availability of social media and digital downloads have expanded the creation, distribution, and consumption of Black cultural production as never before. At the same time, a new generation of Black public intellectuals who speak to the relationship between race, politics, and popular culture
Attitudes Aren't Free
Language: en
Pages: 570
Authors: James E. Parco, David A. Levy
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Enso Books

Attitudes Aren't Free: Thinking Deeply about Diversity in the US Armed Forces emerged from a vision to collect essays from the brightest voices of experts across the range of contentious social issues to catalyze productive discussions between military members of all ranks and services. Forty-nine experts contributed to the following
The Farmer's Magazine
Language: en
Pages:
Authors: James E. Parco, David A. Levy
Categories: Agriculture
Type: BOOK - Published: 1856 - Publisher:

Books about The Farmer's Magazine
Segue
Language: en
Pages: 192
Authors: Anthony Warren
Categories: Religion
Type: BOOK - Published: 2016-10-26 - Publisher: WestBow Press

What if Jesus were to write you a personal letter? How quickly would you read it? In Segue, learn that Jesus has indeed written to his followers living today, in the early decades of the twenty-first century. Through his introduction, critic, and counsel, Jesus speaks directly to you and me