Managing Sport Business

Complemented by a companion website full of additional resources, this book is essential reading for all students of sport management and sport business.

Managing Sport Business

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. Complemented by a companion website full of additional resources, this book is essential reading for all students of sport management and sport business.

More Books:

Managing Sport Business
Language: en
Pages: 674
Authors: David Hassan
Categories: Business & Economics
Type: BOOK - Published: 2018-05-11 - Publisher: Routledge

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial
Managing the Business of Sport
Language: en
Pages: 496
Authors: Linda Trenberth, David Hassan
Categories: Business & Economics
Type: BOOK - Published: 2013-03-01 - Publisher: Routledge

This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. With useful features included throughout,
Managing Sport Across Borders
Language: en
Pages: 254
Authors: Anneliese Goslin, Darlene A. Kluka, Rosa López de D'Amico, Karen Danylchuk
Categories: Sports & Recreation
Type: BOOK - Published: 2020-03-13 - Publisher: Routledge

Sport is both a global business and a vehicle for social inclusion and community development. This book examines key performance areas in sport management that cut across cultural, economic and geographical borders, from both commercial and social justice perspectives. Written by leading sport management and sport development scholars from around
Managing Sport Organizations
Language: en
Pages: 370
Authors: Daniel Covell, Sharianne Walker, Curt Hamakawa
Categories: Sports & Recreation
Type: BOOK - Published: 2019-02-04 - Publisher: Routledge

Now in a fully revised and updated fourth edition, Managing Sport Organizations introduces the fundamentals of sport management across every industry sector, from youth and intercollegiate sport to professional leagues. Bridging the gap between theory and practice, it covers every key topic, issue and concept in contemporary sport management, including
Fundamentals of Sport Management
Language: en
Pages: 254
Authors: Robert E. Baker, Craig Esherick
Categories: Sports & Recreation
Type: BOOK - Published: 2013 - Publisher: Human Kinetics

Engaging and reader friendly, Fundamentals of Sport Management addresses the foundations of the field for students and professionals. It provides real-world examples and career opportunities in the exciting world of sport management.