Luxury the Chinese Way

Chadha, R. and Husband, P. (2006) The cult of the luxury brand: Inside Asia's love affair with luxury. London: Nicholas Brealey International. Chang, G. (2013) Chinese shunning luxury stores at home, buying abroad. Forbes.

Luxury the Chinese Way

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.

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Luxury the Chinese Way
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Pages: 185
Authors: S. Rovai
Categories: Business & Economics
Type: BOOK - Published: 2016-04-08 - Publisher: Springer

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese
Luxury the Chinese Way
Language: en
Pages:
Authors: S. Rovai
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Designed to answer the questions of American students, this volume presents a history of dynastic China; describes nineteenth century invasions that weakened her and led to internal strife; examines the rise of the Chinese Communists; and details the social and political life of her people today.
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This book investigates the evolving paradigm of creative industries and creative entrepreneurship, and their related economy over time. It explores different stages of the paradigm diffusion in ‘first generation countries’ such as the US, Canada, Australia and Europe, and ‘second generation countries’ in Asia, South America and North Africa in