Handbook of Research Methods in Consumer Psychology

The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

Handbook of Research Methods in Consumer Psychology

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

More Books:

Handbook of Research Methods in Consumer Psychology
Language: en
Pages: 528
Authors: Frank R. Kardes, Paul M. Herr, Norbert Schwarz
Categories: Psychology
Type: BOOK - Published: 2019-04-15 - Publisher: Routledge

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of
Consumer Research Methods
Language: en
Pages: 388
Authors: Frank R. Kardes, Paul M. Herr, Norbert Schwarz
Categories: Psychology
Type: BOOK - Published: 2013 - Publisher:

Books about Consumer Research Methods
Research Methods in Consumer Law
Language: en
Pages: 584
Authors: Hans-W. Micklitz, Anne-Lise Sibony, Fabrizio Esposito
Categories: Consumer credit
Type: BOOK - Published: - Publisher: Edward Elgar Publishing

Consumer law is worthy of greater academic attention at a time when many new questions arise and old ones need new answers. This unique handbook takes the reader on a journey through existing literature, research questions and methods. It builds on the state of the art to offer a springboard
Perspectives on Methodology in Consumer Research
Language: en
Pages: 301
Authors: David Brinberg, Richard J. Lutz
Categories: Business & Economics
Type: BOOK - Published: 2012-12-06 - Publisher: Springer Science & Business Media

Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these
Consumer Psychology: A Study Guide to Qualitative Research Methods
Language: en
Pages: 166
Authors: Paul M.W. Hackett, Jessica Schwarzenbach, Uta Maria Jürgens
Categories: Business & Economics
Type: BOOK - Published: 2016-04-18 - Publisher: Verlag Barbara Budrich

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition