100 Things Every Designer Needs to Know about People

Provides information and examples to help designers create products, applications, Web sites, and print materials that match the way people think and feel.

100 Things Every Designer Needs to Know about People

In 100 Things Every Designer Needs to Know About People, 2nd Edition , Dr. Susan Weinschenk shows design and web professionals how to apply the latest research in cognitive, perceptual, and social psychology to create more effective web sites and apps. Dr. Weinschenk offers concise, plain-English insights and practical examples for designing sites and apps that are more intuitive and engaging, because they match the way humans think, work, and play. Updated to reflect the latest scientific findings, this full-color, relentlessly practical guide will help you whether your background is in visual design, interaction design, programming, or anything else. Weinschenk will help you improve the many design choices you make every single day -- from choosing fonts and chunking information to motivating people and guiding them towards purchase. Not just another "web design guidelines" book, 100 Things Every Designer Needs to Know About People, 2nd Edition explains the why behind the guidelines, and exposes the many web design myths and "urban legends" that stand in your way. Dr. Weinschenk shows you what makes humans tick, and helps you translate that knowledge into exceptionally successful designs.

More Books:

100 Things Every Designer Needs to Know about People
Language: en
Pages: 256
Authors: Susan Weinschenk
Categories: Art
Type: BOOK - Published: 2020-06-30 - Publisher: New Riders

In 100 Things Every Designer Needs to Know About People, 2nd Edition , Dr. Susan Weinschenk shows design and web professionals how to apply the latest research in cognitive, perceptual, and social psychology to create more effective web sites and apps. Dr. Weinschenk offers concise, plain-English insights and practical examples
100 Things Every Designer Needs to Know About People, 2nd Edition
Language: en
Pages: 256
Authors: Susan Weinschenk
Categories: Art
Type: BOOK - Published: 2020 - Publisher:

WE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book
100 MORE Things Every Designer Needs to Know About People
Language: en
Pages: 288
Authors: Susan Weinschenk
Categories: Business & Economics
Type: BOOK - Published: 2015-09-25 - Publisher: New Riders

Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk’s original 100 Things Every Designer Needs To Know About People as a “go-to book” for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve their designs, brands,
100 Things Every Designer Needs to Know About People
Language: en
Pages: 256
Authors: Susan Weinschenk
Categories: Computers
Type: BOOK - Published: 2011-04-14 - Publisher: Pearson Education

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book
Interactive Design
Language: en
Pages: 223
Authors: Andy Pratt, Jason Nunes
Categories: Design
Type: BOOK - Published: 2012-11-01 - Publisher: Rockport Publishers

User experience design is one of the fastest-growing specialties in graphic design. Smart companies realize that the most successful products are designed to meet the needs and goals of real people—the users. This means putting the user at the center of the design process. This innovative, comprehensive book examines the